Ancestry

Anamorphic Sculpture for Ancestry.com
Project Outline
Family history is a puzzle - hundreds of seemingly unrelated fragments that, from the right angle, resolve into something whole. To bring Ancestry's 'There Could Be More To Your Story' campaign to life, we built and filmed a series of anamorphic sculptures - hundreds of disparate objects, captured at the precise point where the scattered becomes clear.
Client
ancestry.com
Written
Saatchi & Saatchi
Created
Studio Dive
Produced
Scoundrel Projects
