Samsung partnered with James Dive to create an immersive brand experience for the launch of the new Galaxy Z series, showcasing the device’s unique Auto Zoom, an AI-powered feature that frames the perfect selfie.

Sweet Ben, standing three meters tall, four meters wide, and weighing 500kg, was deliberately impossible to capture in a selfie at arm’s length - until Auto Zoom took over. The sheer scale of Sweet Ben made the phone’s capabilities instantly tangible.

Staged at Westfield Sydney in Pitt Street Mall, Sweet Ben proved irresistible. 4,918 passers-by interacted with the activation and over 4,144 selfies were taken.