1800 Tequila
The Bar Saved From Landfill for 1800 Tequila
Project Outline
Every day in Australia, 19,000 tip trucks worth of waste is dumped into landfill.
1800 Tequila wanted to find a way to address the ever-increasing waste problem. We repurposed a tip truck, and had it pour out what that waste could become.
From melted shampoo bottle walls, timber from a Mad Max set, to salvaged concrete tables, every element of the bar was made from waste once headed to landfill.
Every item in the bar was scannable and shoppable, showcasing the latent potential of a circular waste economy.
Client
1800 Tequila
Written
DDB Sydney
Created
Studio Dive
Produced
Scoundrel Projects
Results
Editorial Reach 41.7 Million
Social Reach 2.6 Million
Single Use Materials: Zero
Tickets Sold Out in One Day
Traffic to Partners Increased 400%
