Nike
Driving a Bulldozer Over The Sydney Harbour Bridge for Nike
Project Outline
To launch the Socceroos' 2026 World Cup kit, Nike needed a film that matched the team's ambition. We put rising star Nestory Irankunda behind the wheel of a customised bulldozer and sent him across the Sydney Harbour Bridge. 'Mission to Wreck' racked up 10 million views on TikTok and counting.
Client
Nike
Written
W+K Sydney
Created
Studio Dive
Produced
Scoundrel Projects
