• Nine

Adverse Advertising

Adverse Advertising

Project Outline

The reality series The Summit is famously tough, seeing contestants brave the cold, rain, hail, wind, snow, and each other. To promote the upcoming season, broadcaster Nine wanted to add some extra grit to the traditional outdoor campaign already underway.

A roving truck was completely fitted out with everything needed to create an instant, and ferocious alpine storm. Our truck then barraged our advertising (and anyone near it) with an absolute maelstrom of elements. Each storm was caught on hidden camera, earning and entertaining audiences online.

Client

Nine

Written

Studio Dive

Created

Studio Dive

Produced

Scoundrel Projects

RESPECT

Studio Dive acknowledges Traditional Owners of Country throughout Australia and recognises the continuing connection to lands, waters and communities. We pay our respect to Aboriginal and Torres Strait Islander cultures; and to Elders both past and present.

RESPECT

Studio Dive acknowledges Traditional Owners of Country throughout Australia and recognises the continuing connection to lands, waters and communities. We pay our respect to Aboriginal and Torres Strait Islander cultures; and to Elders both past and present.

Get in touch

StudioDive®
16 Erith St, Botany 2019
Sydney, Australia

0432 788 903
info@studiodive.co
careers@studiodive.co

Get in touch

StudioDive®
16 Erith St, Botany 2019
Sydney, Australia

0432 788 903
info@studiodive.co
careers@studiodive.co

StudioDive®
16 Erith St, Botany 2019
Sydney, Australia

SD® 2024

StudioDive®
16 Erith St, Botany 2019
Sydney, Australia

SD® 2024