The reality series The Summit is famously tough, seeing contestants brave the cold, rain, hail, wind, snow, and each other. To promote the upcoming season, broadcaster Nine wanted to add some extra grit to the traditional outdoor campaign already underway.

A roving truck was completely fitted out with everything needed to create an instant, and ferocious alpine storm. Our truck then barraged our advertising (and anyone near it) with an absolute maelstrom of elements. Each storm was caught on hidden camera, earning and entertaining audiences online.