Two competing barbershops were built from scratch to promote Netflix’s ‘The Gray Man’. The installation featured two distinct sides: the ‘good’ side where you could get a goatee like Ryan Gosling, or the ‘bad’ side where you could get a moustache like Chris Evans. If you wanted something else, too bad.

Immersive theatre included escaping hostages, screams from out the back and ‘bodies’ being dragged through in rugs.

Despite this, the barbershops were booked out every day, apart from the three customers who ran away.