SD

Minor Figures

The First Floor Bedroom Cafe

Project Outline

Plant-based coffee company Minor Figures wanted a touch of the absurd to launch the first Minor Figures coffee shop. Patrons ascend through a giant oat-milk carton until they pop out through the spout to order an oat latte from the window above.

Client

minor figures

Written

Studio Dive

Created

Studio Dive

Produced

Scoundrel Projects

"Extra? Yes. Is that the point? Absolutely."

Broadsheet

"Extra? Yes. Is that the point? Absolutely."

Broadsheet

Results

8.6 Million Impressions

24 Pieces of Earned Media

476k Accounts Reached

Abby Islas

Global Brand Manager. Minor Figures

“Studio Dive quickly got to the core of our brand’s DNA and produced ideas that were jaw-droppingly creative and layered with masterful story-telling. Not only did the team have an infectious energy, they delivered a perfect execution.”

Abby Islas

Global Brand Manager. Minor Figures

“Studio Dive quickly got to the core of our brand’s DNA and produced ideas that were jaw-droppingly creative and layered with masterful story-telling. Not only did the team have an infectious energy, they delivered a perfect execution.”

Abby Islas

Global Brand Manager. Minor Figures

“Studio Dive quickly got to the core of our brand’s DNA and produced ideas that were jaw-droppingly creative and layered with masterful story-telling. Not only did the team have an infectious energy, they delivered a perfect execution.”

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RESPECT

Studio Dive acknowledges Traditional Owners of Country throughout Australia and recognises the continuing connection to lands, waters and communities. We pay our respect to Aboriginal and Torres Strait Islander cultures; and to Elders both past and present.

RESPECT