SD

Furphy

A Wedged Beer Truck Designed For The Rumour Mill

Project Outline

Aussie beer brand Furphy shares its name with the word for an ‘unlikely story that stretches the truth.’

To launch its new Crisp Lager, Furphy created a real-life tall tale of its own, by wedging a 7.8 tonne beer truck between two skyscrapers in Sydney’s CBD. Within hours, the truck had gone viral and gained serious traction in the media.

With over 25 million impressions – the same as Australia’s population – Furphy Crisp Lager went from unknown to the country’s most talked about beer.

Client

Furphy

Written

Thinkerbell

Created

Studio Dive

Produced

Scoundrel Projects

"I’d argue that this is performance art in its highest form"
Pedestrian
"Must be that Banksy fella"
The Betoota Advocate
"WTAF"
Famous Campaigns
"Photo of a truck shocks social media"
Daily Mail
"Is it a real truck?"
The Australian
"I’d argue that this is performance art in its highest form"
Pedestrian
"Must be that Banksy fella"
The Betoota Advocate
"WTAF"
Famous Campaigns
"Photo of a truck shocks social media"
Daily Mail
"Is it a real truck?"
The Australian
"I’d argue that this is performance art in its highest form"
Pedestrian
"Must be that Banksy fella"
The Betoota Advocate
"WTAF"
Famous Campaigns
"Photo of a truck shocks social media"
Daily Mail
"Is it a real truck?"
The Australian
"I’d argue that this is performance art in its highest form"
Pedestrian
"Must be that Banksy fella"
The Betoota Advocate
"WTAF"
Famous Campaigns
"Photo of a truck shocks social media"
Daily Mail
"Is it a real truck?"
The Australian

"I’d argue that this is performance art in its highest form"
Pedestrian
"Must be that Banksy fella"
The Betoota Advocate
"WTAF"
Famous Campaigns
"Photo of a truck shocks social media"
Daily Mail
"Is it a real truck?"
The Australian
"I’d argue that this is performance art in its highest form"
Pedestrian
"Must be that Banksy fella"
The Betoota Advocate
"WTAF"
Famous Campaigns
"Photo of a truck shocks social media"
Daily Mail
"Is it a real truck?"
The Australian
"I’d argue that this is performance art in its highest form"
Pedestrian
"Must be that Banksy fella"
The Betoota Advocate
"WTAF"
Famous Campaigns
"Photo of a truck shocks social media"
Daily Mail
"Is it a real truck?"
The Australian
"I’d argue that this is performance art in its highest form"
Pedestrian
"Must be that Banksy fella"
The Betoota Advocate
"WTAF"
Famous Campaigns
"Photo of a truck shocks social media"
Daily Mail
"Is it a real truck?"
The Australian

"I’d argue that this is performance art in its highest form"
Pedestrian
"Must be that Banksy fella"
The Betoota Advocate
"WTAF"
Famous Campaigns
"Photo of a truck shocks social media"
Daily Mail
"Is it a real truck?"
The Australian
"I’d argue that this is performance art in its highest form"
Pedestrian
"Must be that Banksy fella"
The Betoota Advocate
"WTAF"
Famous Campaigns
"Photo of a truck shocks social media"
Daily Mail
"Is it a real truck?"
The Australian
"I’d argue that this is performance art in its highest form"
Pedestrian
"Must be that Banksy fella"
The Betoota Advocate
"WTAF"
Famous Campaigns
"Photo of a truck shocks social media"
Daily Mail
"Is it a real truck?"
The Australian
"I’d argue that this is performance art in its highest form"
Pedestrian
"Must be that Banksy fella"
The Betoota Advocate
"WTAF"
Famous Campaigns
"Photo of a truck shocks social media"
Daily Mail
"Is it a real truck?"
The Australian

Results

25 Million Impressions

3.9 Million Impressions on Twitter

31 Pieces of Earned Media

250K Likes via TikTok

Awards

D&AD Outdoor Yellow Pencil

Cannes Outdoor silver

Webbys Viral PR winner

Clio’s Silver

2 x London International Awards Gold

3 x AWARD Awards Gold

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RESPECT

Studio Dive acknowledges Traditional Owners of Country throughout Australia and recognises the continuing connection to lands, waters and communities. We pay our respect to Aboriginal and Torres Strait Islander cultures; and to Elders both past and present.

RESPECT