• City of Sydney

A Statistically Beautiful Christmas Tree

A Statistically Beautiful Christmas Tree

Project Outline

The new Martin Place Christmas tree marked the first stage of our four year appointment by the City of Sydney as lead design studio, charged with transforming Christmas in Sydney.

The tree is the tallest in Australia, measuring 24 metres high and has more than 800 branches bathed in 110,000 digitally mapped LED lights.

It has uniquely Australian features, too: 15,000 flowers, of nine different native floral species, are dispersed throughout. Green-fingered passers-by can spot banksias, waratahs, kangaroo paws and wattles among others.

Client

City of Sydney

Written

Studio Dive

Created

Studio Dive

Produced

Scoundrel Projects

Results

People at opening weekend: 52,241

Visitors per day: 18,500

70% visitors went shopping in CBD

Average spend per person $179

Opening weekend spend $4,538,071

Simon Walkom

Director, Strategy & Operations. MAAS.

"Studio Dive possesses the rare talent to take a brief and transform it into something extraordinary and beyond imagination. Whether it’s public art, film, design, sculpture, exhibition, or activation the work is always flawlessly executed."

Simon Walkom

Director, Strategy & Operations. MAAS.

"Studio Dive possesses the rare talent to take a brief and transform it into something extraordinary and beyond imagination. Whether it’s public art, film, design, sculpture, exhibition, or activation the work is always flawlessly executed."

Simon Walkom

Director, Strategy & Operations. MAAS.

"Studio Dive possesses the rare talent to take a brief and transform it into something extraordinary and beyond imagination. Whether it’s public art, film, design, sculpture, exhibition, or activation the work is always flawlessly executed."

RESPECT

Studio Dive acknowledges Traditional Owners of Country throughout Australia and recognises the continuing connection to lands, waters and communities. We pay our respect to Aboriginal and Torres Strait Islander cultures; and to Elders both past and present.

RESPECT

Studio Dive acknowledges Traditional Owners of Country throughout Australia and recognises the continuing connection to lands, waters and communities. We pay our respect to Aboriginal and Torres Strait Islander cultures; and to Elders both past and present.

Get in touch

StudioDive®
16 Erith St, Botany 2019
Sydney, Australia

0432 788 903
info@studiodive.co
careers@studiodive.co

Get in touch

StudioDive®
16 Erith St, Botany 2019
Sydney, Australia

0432 788 903
info@studiodive.co
careers@studiodive.co

StudioDive®
16 Erith St, Botany 2019
Sydney, Australia

SD® 2024

StudioDive®
16 Erith St, Botany 2019
Sydney, Australia

SD® 2024